Paul Hawken is a renowned entrepreneur, visionary environmental activist, founder of Wiser Earth and author of many books — most recently Blessed Unrest.
Last week, he was presented with an honorary doctorate of humane letters by University of Portland, when he delivered this superb commencement address.… Read the rest
The John Edwards Affair
If I had known earlier what I have just learned from reading excerpts, in Newsweek, taken from Elizabeth Edwards’ recently released book, I would have gone out and put money on the absolute inevitability of her husband’s infidelity.… Read the rest
As you know I’m very careful about what
I recommend to you.
If you market ANYTHING
this book . . .
The Heart of Marketing
Love Your Customers and They Will Love You Back
(Morgan James Publishing)
. . . is a MUST read for the future of your
marketing and the growth of your business.… Read the rest
By
Judith Sherven, PhD and Jim Sniechowski, PhD
This afternoon I (Jim) began reading a book on subliminal persuasion. It’s not the first persuasion book I’ve read, but it is the first with an emphasis on subliminal.
And it goes against everything Judith and I believe in as Soft Sell marketers and advocates for the Soft Sell, heart-centered perspective—i.e.… Read the rest
