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Marketing to Baby Boomers

There’s so much that we can learn about marketing to the large population of baby boomers out there. I’ve come across several great articles that I’d like to share here.

The first is an article by Jim Gilmartin that talks about the way that older adults minds process information and how that differs from younger adults.… Read the rest

Baby Boomers -Growing Older – over 50

Actresses and authors join forces to celebrate ‘honest, empowering’ book on growing older

Some of the world’s most beautiful female celebrities over the age of 50 are making a public plea for women to stop their fight for eternal youth.

Isabella Rossellini, Jane Fonda and Gloria Steinem, among others, have been inspired by 50 is the New Fifty, a new book from Suzanne Braun Levine, founder and former editor of Ms, the ground-breaking feminist magazine.… Read the rest