The John Edwards Affair
If I had known earlier what I have just learned from reading excerpts, in Newsweek, taken from Elizabeth Edwards’ recently released book, I would have gone out and put money on the absolute inevitability of her husband’s infidelity.… Read the rest
Dr. Toni
Midlife Marketers – It’s time to change how you market – using Heart
As you know I’m very careful about what
I recommend to you.
If you market ANYTHING
this book . . .
The Heart of Marketing
Love Your Customers and They Will Love You Back
(Morgan James Publishing)
. . . is a MUST read for the future of your
marketing and the growth of your business.… Read the rest
Change in Midlife to -Soft Sell Marketing — Persuasion in Plain View
By
Judith Sherven, PhD and Jim Sniechowski, PhD
This afternoon I (Jim) began reading a book on subliminal persuasion. It’s not the first persuasion book I’ve read, but it is the first with an emphasis on subliminal.
And it goes against everything Judith and I believe in as Soft Sell marketers and advocates for the Soft Sell, heart-centered perspective—i.e.… Read the rest
An excerpt from The Heart of Marketing – Spiritual Service
#8 How can you say that selling is spiritual service?
Earlier we shared with you how Jim discovered the idea that selling is spiritual service. But that concept may seem foreign to you, even impossible. So what we’ve said bears repeating.… Read the rest