Midlife Marketing

Baby Boomers make up a third of the U.S. population and over the last few years have reshaped North American culture. For any organization to thrive, it will have to be attuned to boomer values and lifestyle. We are the generation that in the 60’s believed we could change the world.… Read the rest

How Do You Lead 4 Generations In The Workplace?

Very Carefully!

For the first time we now have four generations in the workplace?presenting interesting challenges and opportunities to leaders, managers, and their teams. It is important to understand the nature of these challenges as we present a brief overview of traits specific to each generation.… Read the rest

There’s so much that we can learn about marketing to the large population of baby boomers out there. I’ve come across several great articles that I’d like to share here.

The first is an article by Jim Gilmartin that talks about the way that older adults minds process information and how that differs from younger adults.… Read the rest

As you know I’m very careful about what
I recommend to you.

If you market ANYTHING

this book . . .

The Heart of Marketing
Love Your Customers and They Will Love You Back
(Morgan James Publishing)

. . . is a MUST read for the future of your
marketing and the growth of your business.… Read the rest

By
Judith Sherven, PhD and Jim Sniechowski, PhD

This afternoon I (Jim) began reading a book on subliminal persuasion. It’s not the first persuasion book I’ve read, but it is the first with an emphasis on subliminal.

And it goes against everything Judith and I believe in as Soft Sell marketers and advocates for the Soft Sell, heart-centered perspective—i.e.… Read the rest