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Change in Midlife to -Soft Sell Marketing — Persuasion in Plain View

By
Judith Sherven, PhD and Jim Sniechowski, PhD

This afternoon I (Jim) began reading a book on subliminal persuasion. It’s not the first persuasion book I’ve read, but it is the first with an emphasis on subliminal.

And it goes against everything Judith and I believe in as Soft Sell marketers and advocates for the Soft Sell, heart-centered perspective—i.e.… Read the rest

A Life That Makes a Difference

Steve Goodier
Copyright 2008 by Steve Goodier. All rights reserved.

“How do you account for your remarkable accomplishment in life?” Queen Victoria of England asked Helen Keller. “How do you explain the fact that even though you were both blind and deaf, you were able to accomplish so much?”… Read the rest